Subscribe to Our Blog

Sign up to receive an email when we post about what's new.

Boerne CVB Director Celebrates 50 Years in the Tourism and Hospitality Industry

Larry Woods Boerne CVB Director Celebrates 50 years in the Tourism and Hospitality IndustryThe Boerne Convention & Visitors Bureau is honoring Larry Woods, its director of 10 years, as he celebrates his 50th year in the business of promoting tourism and hospitality in the state of Texas.

Woods’ career in hospitality began as a family affair—he helped his father with the river boats along the famed San Antonio River Walk. He became a River Boat operator and tour guide at the age of 13, just prior to the 1968 World’s Fair HemisFair which drew nearly 7 million people to the area. Woods’ charismatic personality and knowledge of the area as a San Antonio native made him a popular guide, and he was quickly promoted to manager where he served for 13 more years. He worked closely with the San Antonio Convention & Visitors Bureau as well as local hotels to secure transportation and tours for major events and conventions, making it a natural transition to the hotel industry.

Woods went on to work for La Mansion Hotels in San Antonio and Austin, starting as a sales manager and working his way to Vice President of Corporate Sales & Marketing for the La Mansion Hotels in San Antonio. After a stint in Corpus Christi with the new luxury Hershey Hotel, Woods found his way to Boerne after being named General Manager at Tapatio Springs Resort & Conference Center, finishing his tenure there as Vice President of Marketing. He then moved to the Boerne CVB, where he has served as its director since 2007. His primary duties include working with local hoteliers, retailers and the historic district to brand Boerne as a premier Texas Hill Country destination.

In addition to the duties at the Boerne CVB, Woods is an industry leader, having served on many committees and boards, and is currently serving on the Board of Directors for the Texas Travel Industry Association (TTIA), Texas Hill Country Trail and Nationwide Meetings. His work in the industry has been recognized with several awards, including two Addys and two AIRCOA awards.